haku: @indexterm SPONSORSHIP / yhteensä: 222
viitteet: 9-18 / 222
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 otsikkovuositekijä
9.
This event is me! How consumer event self-congruity leverages sponsorship
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 271-284
 2009 Close, A.G.
Krishen, A.S
Latour, M.S.
10.
Commitment in sponsorship relationships
Journal of General Management
2008 : AUTUMN, VOL. 34:1, p. 71-90
 2008 Chadwick, S.
Thwaites, D.
11.
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 959-977
 2008 Garry, T.
Broderick, A.J.
Lahiffe, K.
12.
Sponsor hospitality at the Olympic Games: An analysis of the implications for tourism
International Journal of Tourism Research
2007 : SEP/OCT, VOL. 9:5, p. 315-327
 2007 Brown, G.
13.
Brand experience on the pitch: how the sponsors fared in the world cup
Journal of Advertising Research
2007 : VOL. 47:2, 147-157
 2007 Akaoui, J.
14.
Buying a sponsor's brand: the role of affective commitment
Journal of Marketing Management
2007 : VOL 23:5-6, p. 483-496
 2007 Lings, I. N.
Owen, K. M.
15.
In a league of its own
Accountancy
2006 : MAR, VOL. 137:1351, p. 56-58
 2006 Blyth, A.
16.
Engaging the consumer through event marketing: linking attendees with the sponsor, community, and brand
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 420-433
 2006 Close, A.G. (et al.)
17.
Measuring the effectiveness of true sponsorship
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 398-409
 2006 Harvey, B.
Gray, S.
Despain, G.
18.
A new framework for evaluating sponsorship opportunities
International Journal of Advertising
2006 : VOL.25:4, p.471-488
 2006 Poon, D.T.Y.
Prendergast, G.
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