haku: @journal_id 1384 / yhteensä: 183
viitteet: 9-18 / 183
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 otsikkovuositekijä
9.
R&D, marketing, and the success of next-generation products
Marketing Science
2003 : SUMMER, VOL. 22:3, p. 355-370
 2003 Ofek, E.
Sarvary, M.
10.
Demand and supply dynamics for sequentially released products in international markets: The case of motion pictures
Marketing Science
2003 : SUMMER, VOL. 22:3, p. 329-354
 2003 Elberse, A.
Eliashberg, J.
11.
Bayesian statistics and marketing
Marketing Science
2003 : SUMMER, VOL. 22:3, p. 304-328
 2003 Rossi, P.E.
Allenby, G.M.
12.
A fuzzy set model of search and consideration with an application to an online market
Marketing Science
2003 : SUMMER, VOL. 22:3, p. 411-434
 2003 Wu, J.
Rangaswamy, A.
13.
The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances
Marketing Science
2003 : SPRING, VOL. 22:2, p. 246-268
 2003 Rao, A. R.
Mahi, H.
14.
Negotiations and Exclusivity Contracts for Advertising
Marketing Science
2003 : SPRING, VOL. 22:2, p. 222-245
 2003 Dukes, A.
Gal-Or, E.
15.
Indirect Network Externality Effects on Product Attributes
Marketing Science
2003 : SPRING, VOL. 22:2, p. 209-221
 2003 Basu, A.
Mazumdar, T.
Raj, S. P.
16.
The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
Marketing Science
2003 : SPRING, VOL. 22:2, p. 188-208
 2003 Tellis, G. J.
Stremersch, S.
Yin, E.
17.
In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep across Firms and Products
Marketing Science
2003 : SPRING, VOL. 22:2, p. 161-187
 2003 Codes, D.
18.
Editorial Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?
Marketing Science
2003 : SPRING, VOL. 22:2, p. 151-160
 2003 Shugan, S. M.
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