haku: @indexterm effectiveness / yhteensä: 756
viitteet: 90-99 / 756
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 otsikkovuositekijä
90.
Website evaluation in tourism and hospitality: the art is not yet stated
Journal of Travel & Tourism Marketing
2004 : VOL. 17:2-3, p. 233-251
 2004 Morrison, A.M.
Taylor, J.S.
Douglas, A.
91.
Implementing the "connect the dots" approach to marketing communication
International Journal of Advertising
2004 : VOL. 23:4, p. 455-477
 2004 Schultz, D. E.
Cole, B.
Bailey, S.
92.
Advertising and the seven sins of memory
International Journal of Advertising
2004 : VOL. 23:4, p. 413-427
 2004 Percy, L.
93.
Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport
Leisure Studies
2004 : JUL, VOL. 23:3, p. 267-281
 2004 Crompton, J.L.
94.
Leading change when business is good
Harvard Business Review
2004 : DEC, VOL. 82:12, p. 60-70
 2004 Hemp, P.
Stewart, T.A.
95.
Improving the use of know-how in organizations by reconciling enablers and contributors
Journal of Knowledge Management
2004 : FEB, VOL. 8:2, p. 112-127
 2004 Blackmore, A.
96.
Evaluating boards of directors: What constitutes a good corporate board?
Corporate governance
2004 : OCT, VOL. 12:4, p. 461-478
 2004 Berghe, L.A.A. Van den
Levrau, A.
97.
A framework for diagnosing board effectiveness
Corporate governance
2004 : OCT, VOL. 12:4, p. 442-460
 2004 Nicholson, G.J.
Kiel, G.C.
98.
Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness
Journal of Advertising
2004 : FALL VOL. 33:3, p. 77-85
 2004 Baker, W.E.
Honea, H.
Russell, C.A.
99.
Is official exchange rate intervention effective?
Economica
2004 : FEB, VOL. 71:281, p. 1-11
 2004 Taylor, M.P.
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