haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 92-101 / 469
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92.
"I know this brand, but did I like the ad?" An investigation of the familiarity-based sleeper effect
Psychology & Marketing
2003 : NOV, VOL. 20:11, p. 1017-1043
 2003 Pashupati, K.
93.
Economic versus personal future-oriented attitudes as consumer shopping indicators
Journal of Euromarketing
2003 : VOL. 12:3-4, p. 35-54
 2003 Kahle, L.R. (et al.)
94.
The Kohonen self-organising map as an alternative to cluster analysis : an application to direct marketing
International Journal of Market Research
2003 : VOL 45:2, p. 191-211
 2003 Curry, B (et. al)
95.
The customer has escaped
Harvard Business Review
2003 : NOV, VOL. 81:11, p. 96-105
 2003 Nunes, P.F.
Cespedes, F.V.
96.
Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model
International Journal of Research in Marketing
2003 : SEP, VOL. 20:3, p. 259-272
 2003 Dube, L.
Cervellon, M-C.
Jingyuan, H.
97.
Top box: rediscovering customer satisfaction
Business Horizons
2003 : SEP/OCT, VOL. 46:5, p. 3-14
 2003 Taylor, A.
98.
A test of ad appeal effectiveness in Poland and the United States: The interplay of appeal, product, and culture
Journal of Advertising
2003 : VOL. 32:3, p. 57-67
 2003 Lepkowska-White, E.
Brashear, T.G.
Weinberger, M.G.
99.
When does humor enhance or inhibit ad responses? The moderating role of the need for humor
Journal of Advertising
2003 : VOL. 32:3, p. 31-45
 2003 Cline, T.W.
Altsech, M.B.
Kellaris, J.J.
100.
"Brought to you by brand A and brand B": Investigating multiple sponsors' influence on consumers' attitudes toward sponsored events
Journal of Advertising
2003 : VOL. 32:3, p. 19-30
 2003 Ruth, J.A.
Simonin, B.L.
101.
Targeting a niche market of pet owners: Consumer evaluation of a mobile veterinarian's service concept
Journal of Consumer Behaviour
2003 : SEP, VOL. 3:1, p. 74-84
 2003 Geissler, G.L.
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