haku: @indexterm Relationship marketing / yhteensä: 249
viitteet: 92-101 / 249
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 otsikkovuositekijä
92.
Relationship marketing and CRM : a financial services case study
Journal of Strategic Marketing
2004 : VOL 12:2, p. 111-125
 2004 Dibb, S.
MEadows, M.
93.
An evaluation of organisational control strategies for relationship marketing
Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 209-236
 2004 Desmond, J.
94.
Action research reviewed : a market-oriented approach
European Journal of Marketing
2004 : VOL. 38:3-4 p. 321-337
 2004 Ballantyne, D.
95.
Balancing transaction and relationship marketing in retail banking
Journal of Marketing Management
2004 : APR, VOL. 20:3-4, p. 431-455
 2004 Carson, D.
Gilmore, A.
Walsh, S.
96.
Perceptions of IMC after a decade of development: Who's at the wheel, and how can we measure success?
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 46-65
 2004 Swain, W.N.
97.
Understanding the diffusion of Integrated Marketing Communications
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 31-45
 2004 Kim, I.
Han, D.
Schultz, D.E.
98.
The emergence of IMC: A theoretical perspective
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 19-30
 2004 Kitchen, P.J. (et al.)
99.
The role of transactional versus relational data in IMC programs: Bringing customer data together
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 3-18
 2004 Zahay, D. (et al.)
100.
Hotel management loyalty: a strategic commitment
Cornell Hotel and Restaurant Administration Quarterly
2003 : VOL. 44:5-6, p. 31-46
 2003 Bowen, J.T
Shoemaker, S.
101.
Dependence and the application of power and control in major business relationships : a study of manufacturing and service firms in the business-to-business sector
Journal of Strategic Marketing
2003 : VOL. 11:4, p. 235-253
 2003 Jarratt, D.
Morrison, M.
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