haku: @indexterm advertising expenditure / yhteensä: 112
viitteet: 92-101 / 112
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92.
What the TV companies really lost.
Marketing
1980 : JAN, p. 40-42
 1980 Piper, J.
93.
Why advertising and promotional costs vary: some cross-sectional analyses.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 112-122
 1979 Farris, P. W.
Buzzell, R. D.
94.
How prices, and expenditures, and profits are linked.
Harvard Business Review
1979 : NOV-DEC, VOL 57:6, p. 173-184
 1979 Farris, P. W.
Reibstein, D. J.
95.
How to stretch your media budget.
Marketing
1979 : OCT, p. 63-64
 1979 Williams, J.
96.
Does lag structure really matter in optimizing advertising expenditure?
Management Science
1979 : MAY, VOL. 25:5, p. 454-465
 1979 Bultez, A. V.
Noert, P. A.
97.
Aggregate advertising models: the state of the art.
Operations Research
1979 : JUL-AUG, VOL. 27:4, p. 629-667
 1979 Little, J. D. C.
98.
Optimizing advertising expenditures in a dynamic duopoly.
Operations Research
1979 : JUL-AUG, VOL. 27:4, p. 682-692
 1979 Deal, K. R.
99.
Common approaches to budgeting for advertising.
Management Decision
1979 : VOL. 17:5, p. 357-367
 1979 Mitchell, L. A.
100.
Advertising expenditure and product quality: does heavy advertising result in higher quality products?
Management Decision
1979 : VOL. 17:5, p. 391-403
 1979 Gilligan, C. T.
Holmes, D. E. A.
101.
Does lag structure really matter in optimizing advertising expenditure?
Management Science
1979 : MAY, VOL. 25:5, p. 454-465
 1979 Bultez, A. V.
Noert, P. A.
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