haku: @freeterm Marketingstrategie / yhteensä: 185
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94.
Erfolgreiche Marken-Führung im Pharma-Marketing. Ein OTC-Prozess, der auch immer mehr für RX gilt (Markenmanagement)
Pharma Marketing Journal
1995 : VOL. 20:4, p. 126,128-131
 1995 Arenz, Thomas
Sprandel, Ulrich
95.
Weltweit Baggern. Baumaschinen
Absatzwirtschaft
1995 : VOL. 38:10, p. 60-63
 1995 Strecker, Norbert
Moldenhauer, Ralf
96.
Marketing: the power of two
Management Review
1995 : OCT, VOL. 84:10, p. 36-39
 1995 Marx, W.
97.
Partnership strategies for market success (Unternehmenskooperation)
Business Quarterly
1995 : AUTUMN, VOL. 60:1, p. 91-96
 1995 Cross, B.
Gordon, J.
98.
Order of entry and business performance. An empirical synthesis and reexamination
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 17-33
 1995 Szymanski, D. M.
Troy, L. C.
Bharadwaj, S. G.
99.
Understanding the bond of identification. An investigation of its correlates among art museum members (Verbraucherforschung; Konsumentenverhalten)
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 46-57
 1995 Bhattacharya, C. B.
Rao, H.
Glynn, M. A.
100.
The international transferability of the firm's advantages
California Management Review
1995 : SUMMER, VOL. 37:4, p. 73-88
 1995 Hu, Y. S.
101.
Environmental product standards, trade and European consumer goods marketing: processes, threats and opportunities (Konsumgüterindustrie, Handelspolitik)
Columbia Journal of World Business
1995 : SPRING, VOL. 30:1, p. 74-86
 1995 Rosen, B. N.
Sloane, G. B.
102.
There is a lot more to Canadian Tire (Reifenindustrie)
Business Quarterly
1995 : SPRING, VOL. 59:3, p. 31-33,36-39
 1995 Bachand, S. E.
103.
Putting the 'wow' back in strategy and marketing. A conversation with Tom Peters
Planning Review
1995 : MAY-JUN, VOL. 23:3, p. 20-22
 1995 Randall, R. M.
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