haku: @indexterm CONSUMER ATTITUDES / yhteensä: 469
viitteet: 94-103 / 469
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94.
The Kohonen self-organising map as an alternative to cluster analysis : an application to direct marketing
International Journal of Market Research
2003 : VOL 45:2, p. 191-211
 2003 Curry, B (et. al)
95.
The customer has escaped
Harvard Business Review
2003 : NOV, VOL. 81:11, p. 96-105
 2003 Nunes, P.F.
Cespedes, F.V.
96.
Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model
International Journal of Research in Marketing
2003 : SEP, VOL. 20:3, p. 259-272
 2003 Dube, L.
Cervellon, M-C.
Jingyuan, H.
97.
Top box: rediscovering customer satisfaction
Business Horizons
2003 : SEP/OCT, VOL. 46:5, p. 3-14
 2003 Taylor, A.
98.
A test of ad appeal effectiveness in Poland and the United States: The interplay of appeal, product, and culture
Journal of Advertising
2003 : VOL. 32:3, p. 57-67
 2003 Lepkowska-White, E.
Brashear, T.G.
Weinberger, M.G.
99.
When does humor enhance or inhibit ad responses? The moderating role of the need for humor
Journal of Advertising
2003 : VOL. 32:3, p. 31-45
 2003 Cline, T.W.
Altsech, M.B.
Kellaris, J.J.
100.
"Brought to you by brand A and brand B": Investigating multiple sponsors' influence on consumers' attitudes toward sponsored events
Journal of Advertising
2003 : VOL. 32:3, p. 19-30
 2003 Ruth, J.A.
Simonin, B.L.
101.
Targeting a niche market of pet owners: Consumer evaluation of a mobile veterinarian's service concept
Journal of Consumer Behaviour
2003 : SEP, VOL. 3:1, p. 74-84
 2003 Geissler, G.L.
102.
Early evangelist or reluctant Rudolph? Attitudes towards the Christmas commercial campaign
Journal of Consumer Behaviour
2003 : SEP, VOL. 3:1, p. 48-62
 2003 Gurau, C.
Tinson, J.
103.
Consumer attitude toward brand extensions: an integrative model and research propositions
International Journal of Research in Marketing
2003 : MAR, VOL. 20:1, p. 97-115
 2003 Czellar, S.
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