haku: @indexterm Relationship marketing / yhteensä: 249
viitteet: 95-104 / 249
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 otsikkovuositekijä
95.
Balancing transaction and relationship marketing in retail banking
Journal of Marketing Management
2004 : APR, VOL. 20:3-4, p. 431-455
 2004 Carson, D.
Gilmore, A.
Walsh, S.
96.
Perceptions of IMC after a decade of development: Who's at the wheel, and how can we measure success?
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 46-65
 2004 Swain, W.N.
97.
Understanding the diffusion of Integrated Marketing Communications
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 31-45
 2004 Kim, I.
Han, D.
Schultz, D.E.
98.
The emergence of IMC: A theoretical perspective
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 19-30
 2004 Kitchen, P.J. (et al.)
99.
The role of transactional versus relational data in IMC programs: Bringing customer data together
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 3-18
 2004 Zahay, D. (et al.)
100.
Hotel management loyalty: a strategic commitment
Cornell Hotel and Restaurant Administration Quarterly
2003 : VOL. 44:5-6, p. 31-46
 2003 Bowen, J.T
Shoemaker, S.
101.
Dependence and the application of power and control in major business relationships : a study of manufacturing and service firms in the business-to-business sector
Journal of Strategic Marketing
2003 : VOL. 11:4, p. 235-253
 2003 Jarratt, D.
Morrison, M.
102.
Spatial diffusion of a new loyalty program through a retail market
Journal of Retailing
2003 : VOL. 79:3, p. 137-151
 2003 Allaway, A.W.
Berkowitz, D.
D'Souza, G.
103.
Making customers pay : measuring and managing customer risk and returns
Journal of Strategic Marketing
2003 : VOL 11:3, p. 165-175
 2003 Ryals, L.
104.
Assessing the role of e-marketing in contemporary marketing practice
Journal of Marketing Management
2003 : VOL 19:7-8, p. 857-881
 2003 Coviello, N. E. (et. al)
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