haku: @indexterm advertising expenditure / yhteensä: 112
viitteet: 95-104 / 112
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95.
How to stretch your media budget.
Marketing
1979 : OCT, p. 63-64
 1979 Williams, J.
96.
Does lag structure really matter in optimizing advertising expenditure?
Management Science
1979 : MAY, VOL. 25:5, p. 454-465
 1979 Bultez, A. V.
Noert, P. A.
97.
Aggregate advertising models: the state of the art.
Operations Research
1979 : JUL-AUG, VOL. 27:4, p. 629-667
 1979 Little, J. D. C.
98.
Optimizing advertising expenditures in a dynamic duopoly.
Operations Research
1979 : JUL-AUG, VOL. 27:4, p. 682-692
 1979 Deal, K. R.
99.
Common approaches to budgeting for advertising.
Management Decision
1979 : VOL. 17:5, p. 357-367
 1979 Mitchell, L. A.
100.
Advertising expenditure and product quality: does heavy advertising result in higher quality products?
Management Decision
1979 : VOL. 17:5, p. 391-403
 1979 Gilligan, C. T.
Holmes, D. E. A.
101.
Does lag structure really matter in optimizing advertising expenditure?
Management Science
1979 : MAY, VOL. 25:5, p. 454-465
 1979 Bultez, A. V.
Noert, P. A.
102.
Accounting for advertising as a barrier to entry.
Journal of Business
1979 : JUL, VOL. 52:3, p. 345-360
 1979 Demsetz, H.
103.
The price of beauty is getting beyond compare.
Fortune
1979 : DEC 3, VOL. 100:11, p. 60-66
 1979 Kinkead, G.
104.
The feect of advertising on competition: a survey.
Journal of Economic Literature
1979 : JUN, VOL. 17:2, p. 453-476
 1979 Comanor, W. S.
Wilson, T. A.
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