haku: @journal_id 69 / yhteensä: 714
viitteet: 96-105 / 714
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
96.
Ethical and legal foundations of relational marketing exchanges
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 35-46
 1993 Gundlach, G. T.
Murphy, P. E.
97.
A new approach to country segmentation utilizing multinational diffusion patterns
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 60-71
 1993 Helsen, K.
Jedidi, K.
DeSarbo, W. S.
98.
Standardization versus adaptation of international marketing strategy: an empirical investigation
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 1-17
 1993 Szymanski, D. M.
Bharadwaj, S. G.
Varadarajan, P. T.
99.
Sustainable competitive advantage in service industries. A conceptual model and research propositions
Journal of Marketing
1993 : OCT, VOL. 5:4, p. 83-99
 1993 Bharadwaj, S. G.
Varadarajan, P. R.
100.
The effect of background music on ad processing. A contingency explanation (Hintergrundmusik, Fernsehwerbung, Rundfunkwerbung)
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 114-125
 1993 Kellaris, J. J.
Cox, A. D.
Cox, D.
101.
Organizing successful co-marketing alliances
Journal of Marketing
1993 : APR, VOL. 57:2, p. 32-46
 1993 Bucklin, L.P.
Sengupta, S.
102.
Theoretical modeling in marketing (Marketingmodell)
Journal of Marketing
1993 : APR, VOL. 57:2, p. 92-106
 1993 Moorthy, K.S.
103.
Diluting brand beliefs. When do brand extensions have a negative impact? (Konsumentenverhalten)
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 71-84
 1993 Loken, B.
Roedder John, D.
104.
An analysis of the market share/- profitability relationship
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 1-18
 1993 Szymanski, D.M.
Bharadwaj, S.G.
Varadarajan, P.R.
105.
Factors, determinants, and segments in consumer criticism of advertising
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 99-114
 1993 Pollay, R.W.
Mittal, B.
« edellinen sivu | seuraava sivu »
SCIMA