haku: @indexterm CONSUMER ATTITUDES / yhteensä: 469
viitteet: 97-106 / 469
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97.
Top box: rediscovering customer satisfaction
Business Horizons
2003 : SEP/OCT, VOL. 46:5, p. 3-14
 2003 Taylor, A.
98.
A test of ad appeal effectiveness in Poland and the United States: The interplay of appeal, product, and culture
Journal of Advertising
2003 : VOL. 32:3, p. 57-67
 2003 Lepkowska-White, E.
Brashear, T.G.
Weinberger, M.G.
99.
When does humor enhance or inhibit ad responses? The moderating role of the need for humor
Journal of Advertising
2003 : VOL. 32:3, p. 31-45
 2003 Cline, T.W.
Altsech, M.B.
Kellaris, J.J.
100.
"Brought to you by brand A and brand B": Investigating multiple sponsors' influence on consumers' attitudes toward sponsored events
Journal of Advertising
2003 : VOL. 32:3, p. 19-30
 2003 Ruth, J.A.
Simonin, B.L.
101.
Targeting a niche market of pet owners: Consumer evaluation of a mobile veterinarian's service concept
Journal of Consumer Behaviour
2003 : SEP, VOL. 3:1, p. 74-84
 2003 Geissler, G.L.
102.
Early evangelist or reluctant Rudolph? Attitudes towards the Christmas commercial campaign
Journal of Consumer Behaviour
2003 : SEP, VOL. 3:1, p. 48-62
 2003 Gurau, C.
Tinson, J.
103.
Consumer attitude toward brand extensions: an integrative model and research propositions
International Journal of Research in Marketing
2003 : MAR, VOL. 20:1, p. 97-115
 2003 Czellar, S.
104.
The effects of interaction on consumers' attitudes in focus groups
Psychology & Marketing
2003 : MAY, VOL. 20:5, p. 433-454
 2003 Bristol, T.
Fern, E.F.
105.
The influence of gender on mood effects in advertising
Psychology & Marketing
2003 : MAR, VOL. 20:3, p. 249-273
 2003 Martin, B.A.S.
106.
Interrelationships and distinct effects of internal reference prices on perceived expensiveness and demand
Psychology & Marketing
2003 : MAR, VOL. 20:3, p. 227-248
 2003 Garbarino, E.
Slonim, R.
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