haku: @indexterm advertising / yhteensä: 1883
viitteet: 97-106 / 1883
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97.
The role of confidence in attitude-intention and beliefs-attitude relationships
International Journal of Advertising
2009 : VOL. 28:5, p. 863-880
 2009 Bergkvist, L.
98.
Memory and perception of brand mentions and placement of brands in songs
International Journal of Advertising
2009 : VOL. 28:5, p. 807- 842
 2009 Delattre, E.
Colovic, A.
99.
Today's practice of brand placement and the industry behind it
International Journal of Advertising
2009 : VOL. 28:5, p. 761-782
 2009 Smit, E.
Reijmersdal, E. van
Neijens, P.
100.
Soft drink advertising and consumption in the United States 1984-2007
International Journal of Advertising
2009 : VOL. 28:2, p. 351-367
 2009 Wilcox, G.B.
Kamal, S.
Gangadharbatla, H.
101.
The informative and persuasive components of pharmaceutical promotion
International Journal of Advertising
2009 : VOL. 28:2, p. 313-349
 2009 Rod, M.
Saunders, S.
102.
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
International Journal of Advertising
2009 : VOL. 28:2, p. 287-312
 2009 McQuarrie, E.F.
Mick, D.G.
103.
Non-student consumer attitudes towards product placement
International Journal of Advertising
2009 : VOL. 28:2, p. 257-285
 2009 Sung, Y.
Gregorio, F. de
Jung, J-H.
104.
Viewer as media decision-maker. Digital video recorders and household media consumption
International Journal of Advertising
2009 : VOL. 28:2, p. 231-255
 2009 Smith, S.M.
Krugman, D.M.
105.
The importance of product involvement for predicting advertising effectiveness among young people
International Journal of Advertising
2009 : VOL. 28:2, p. 203-229
 2009 Te'eni-Harari, T.
Lehman-Wilzig, S.N.
Lampert, S.I.
106.
Editorial. Advertising in East Asia
International Journal of Advertising
2009 : VOL. 28:1, p. 5-7
 2009 Taylor, C.R. (ed.)
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