haku: @journal_id 794 / yhteensä: 218
viitteet: 97-106 / 218
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 otsikkovuositekijä
97.
Evaluation of aggressive competitive pricing strategies
Marketing Letters
1998 : NOV, VOL. 9:4, p. 337-347
 1998 Natter, M.
Hruschka, H.
98.
Warranty as a signal of quality: The moderating effect of consumer knowledge on quality evaluations
Marketing Letters
1998 : NOV, VOL. 9:4, p. 327-336
 1998 Srivastava, J.
Mitra, A.
99.
The moderating effect of product category knowledge and attribute importance on the attractions effect
Marketing Letters
1998 : FEB, VOL. 9:1, p. 93-106
 1998 Malaviya, P.
Sivakumar, K.
100.
Using a community of knowledge to build intelligent agents
Marketing Letters
1998 : FEB, VOL. 9:1, p. 79-92
 1998 Gershoff, A.
West, P.
101.
Manufacturer-optimal wholesale pricing when retailers compete
Marketing Letters
1998 : FEB, VOL. 9:1, p. 65-78
 1998 Ingene, C.
Parry, M.
102.
Strategic framing: a study of the antecedents of threat and opportunity perceptions
Marketing Letters
1998 : FEB, VOL. 9:1, p. 37-50
 1998 Mullins, J.
Bacon, D.
103.
Multi-group latent variable models for varying numbers of items and factors with cross-national and longitudinal applications
Marketing Letters
1998 : FEB, VOL. 9:1, p. 21-36
 1998 Baumgartner, H.
Steenkamp, J.
104.
Explaining the familiarity-liking relationship: mere exposure, information availability, or social desirability?
Marketing Letters
1998 : FEB, VOL. 9:1, p. 5-20
 1998 Rindfleisch, A.
Inman, J.
105.
The role of brand names and visual cues in enhancing memory for consumer packaged goods
Marketing Letters
1998 : APR, VOL. 9:2, p. 209-226
 1998 Mccracken, J. C.
Macklin, M. C.
106.
A cross-validity comparison of conjoint analysis and choice models at different levels of aggregation
Marketing Letters
1998 : APR, VOL. 9:2, p. 195-207
 1998 Moore, W. L.
Gray-Lee, J.
Louviere, J. J.
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