haku: @author Abernethy, A.M. / yhteensä: 4
viitteet: 1-4 / 4
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1.
The impact of trademarks and advertisement size on yellow page call rates
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 119-125
 2004 Abernethy, A.M.
Laband, D.N.
2.
The customer pulling power of different-sized yellow pages advertisements
Journal of Advertising Research
2002 : MAY/JUN, VOL. 42:3, p. 66-72
 2002 Abernethy, A.M.
Laband, D.N.
3.
Effective consumer protection or benign neglect? A model of television infomercial clearance
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 41-54
 2001 LeBlanc Wicks, J.
Abernethy, A.M.
4.
Self-regulation and television advertising: a replication and extension
Journal of Advertising Research
2001 : MAY-JUN, VOL. 41:3, p. 31-37
 2001 Abernethy, A.M.
LeBlanc Wicks, J.
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