haku: @author Cunningham, M. T. / yhteensä: 5
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1.
Marketing and purchasing strategies in the distribution channels of mid-range computers.
European Journal of Marketing
1989 : VOL. 23:2, p. 130-143
 1989 Cunningham, M. T.
Pyatt, T. R.
2.
Managing customer relationships. The challenge of deploying scarce managerial resources.
International Journal of Research in Marketing
1985 : VOL. 2:4, p. 255-262
 1985 Campbell, N. C. G.
Cunningham, M. T.
3.
Custemer analysis for strategy development in industrial markets.
Strategic Management Journal
1983 : OCT-DEC, VOL. 4:4, p. 369-380
 1983 Campbell, N. C.
Cunningham, M. T.
4.
Purchasing strategies in Europe: an interaction perspective of industrial buyer behaviour.
International Journal of Physical Distribution and Materials Management
1982 : VOL. 12:4, p. 16-32
 1982 Cunningham, M. T.
5.
International marketing and purchasing of industrial goods - features of a European Research project.
European Journal of Marketing
1980 : VOL. 14:5/6, p. 322-338
 1980 Cunningham, M. T.
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