haku: @author Mattila, A. / yhteensä: 5
viitteet: 1-5 / 5
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1.
The moderating role of target-arousal on the impact of affect on satisfaction -- an examination in the context of service experience
Journal of Retailing
2000 : FALL, VOL. 76:3, p. 347-366
 2000 Wirtz, J.
Mattila, A.
Tan, R.
2.
The role of preconsumption affect in postpurchase evaluation of services
Psychology & Marketing
2000 : JUL, VOL. 17:7, p. 587-605
 2000 Mattila, A.
Wirtz, J.
3.
The brand-personality scale: an application for restaurants.
Cornell Hotel and Restaurant Administration Quarterly
1999 : JUN, VOL. 40:3, p. 48-55
 1999 Siguaw, J. A.
Mattila, A.
Austin, J. R.
4.
Consumers' value judgments : How business travelers evaluate luxury-hotel services.
Cornell Hotel and Restaurant Administration Quarterly
1999 : FEB, VOL. 40:1, p. 40-46
 1999 Mattila, A.
5.
An examination of consumers' use of heuristic cues in making satisfaction judgments
Psychology and Marketing
1998 : AUG, VOL. 15:5, p. 477-501
 1998 Mattila, A.
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