haku: @indexterm slogans / yhteensä: 13
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1.
Slogans: US and EU legal protection for slogans that identify and promote the brand
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 473-500
 2010 Petty, R.D.
Leong, S.H.S.
Lwin, M.O.
2.
The relationship of motivators, needs, and involvement factors to preferences for military recruitment slogans
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 66-78
 2007 Miller, S.A.
Clinton, M.S.
Camey, J.P.
3.
WWW.Branding.States.US: An analysis of brand-building elements in the US state tourism websites
Tourism Management
2006 : OCT, VOL. 27:5, p. 815-828
 2006 Lee, G.
Cai, L. A.
O'Leary, J. T.
4.
The end of the shock of the new
Creativity and innovation management
2006 : JUNE, VOL. 15:2, p. 157-172
 2006 Lightfoot, G.
Lilley, S.
Kavanagh, D.
5.
Surface-structure transformations and advertising slogans: the case for moderate syntactic complexity
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 595-619
 2002 Bradley, S.D.
Meeds, R.
6.
El poder del titular
Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.21-23
 1996 Rieck, D.
7.
The effect of advertising slogan changes on the market values of firms
Journal of Advertising Research
1995 : JAN/FEB, VOL. 35:1, p. 59-65
 1995 Mathur, L.
Mathur, I.
8.
Substantiating a parity position (!National advertising division)
Journal of Advertising Research
1989 : OCT-NOV, VOL. 29:5, p. 9-20
 1989 Buchanan, B.
Smithies, R.H.
9.
The Bandwagon isn't Rolling Yet
Journal of Advertising Research
1988 : APR/MAY, VOL. 28:2, p.40-42
 1988 Lord, J.
Eastlack, J.
Stanton, J.
10.
Implied superiority claims.
Journal of Advertising Research
1988 : FEB-MAR, VOL. 27:1, p. 54-63
 1988 Wyckham, R. G.
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