haku: @journal_id 1280 / yhteensä: 21
viitteet: 1-10 / 21
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 otsikkovuositekijä
1.
Western generic business and corporate strategies: lessons from the Thirty-six Chinese classical strategies of war
Marketing Intelligence and Planning
1995 : VOL. 13:6, p. 34-40
 1995 Pheng, L.
Sirpal, R.
2.
To be or not to be... credible that is: a model of reputation and credibility among competing firms
Marketing Intelligence and Planning
1995 : VOL. 13:6, p. 24-33
 1995 Herbig, P.
Milewicz, J.
3.
Direct marketing: rise and rise or rise and fall?
Marketing Intelligence and Planning
1995 : VOL. 13:6, p. 16-23
 1995 Evans, M.
O'Malley, L.
Patterson, M.
4.
Making industrial new product development market led
Marketing Intelligence and Planning
1995 : VOL. 13:6, p. 12-15
 1995 Coates, N.
Robinson, H.
5.
What do you do to get customer focus in an organization?
Marketing Intelligence and Planning
1995 : VOL. 13:6, p. 4-11
 1995 Piercy, N.
6.
Gaining a competitive advantage by analysing aggregate complaints
Marketing Intelligence and Planning
1995 : VOL. 13:9, p. 36-43
 1995 Schibrowsky, J.
Lapidus, R.
7.
Strategic marketing and new product development: an integrated approach
Marketing Intelligence and Planning
1995 : VOL. 13:9, p. 30-35
 1995 Aaby, N.
Discenza, R.
8.
What does marketing really mean to the Japanese?
Marketing Intelligence and Planning
1995 : VOL. 13:9, p. 16-27
 1995 Genestre, A.
Herbig, P.
Shao, A.
9.
Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics
Marketing Intelligence and Planning
1995 : VOL. 13:9, p. 4-15
 1995 Rafiq, M.
Ahmed, P.
10.
Japanese international marketing strategy
Marketing Intelligence and Planning
1995 : VOL. 13:11, p. 36-46
 1995 Genestre, A.
Herbig, P.
Shao, A.
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