haku: @author Wensley, R. / yhteensä: 21
viitteet: 10-19 / 21
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
10.
Making better decisions: The challenge of marketing strategy techniques. A comment on "Effects of portfolio planning methods on decision making: experimental results" by Armstrong and Brodie
International Journal of Research in Marketing
1994 : JAN, VOL. 11:1, p. 85-90
 1994 Wensley, R.
11.
Special issue on marketing strategy
International Journal of Research in Marketing
1992 : MAR, VOL. 9:1, p. 1-111
 1992 Weitz, B.
Wensley, R.
12.
"The voice of the consumer?": Speculations on the limits to the marketing analogy
European Journal of Marketing
1990 : VOL. 24:7, p. 49-58
 1990 Wensley, R.
13.
"The voice of the consumer? : speculations on the limits to the marketing analogy.
European Journal of Marketing
1990 : VOL. 27:7, p. 49-60
 1990 Wensley, R.
14.
Tienen que estar financiacion y estrategia necesariamente renidas?
Harvard-Deusto Business Review
1990 : APR-JUN, 42, p. 129-136
 1990 Barwise, P.
Marsh, P. R.
Wensley, R.
15.
Must finance and strategy clash?
Harvard Business Review
1989 : SEP-OCT, VOL. 67:5, p. 85-90
 1989 Barwise, P.
Marsh, P. R.
Wensley, R.
16.
Marketing theory with a strategic orientation.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 79-89
 1983 Day, G. S.
Wensley, R.
17.
PIMS and BCG: new horizons or false dawn.
Strategic Management Journal
1982 : APR-JUN, VOL. 3:2, p. 147-158
 1982 Wensley, R.
18.
Strategic marketing : betas, boxes or basics.
Journal of Marketing
1981 : SUM, VOL. 45:3, p. 173-182
 1981 Wensley, R.
19.
Principles of useful market forecasting.
Management Decision
1979 : VOL. 17:4, p. 304-316
 1979 Wensley, R.
« edellinen sivu | seuraava sivu »
SCIMA