haku: @indexterm advertising expenditure / yhteensä: 112
viitteet: 100-109 / 112
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
100.
Advertising expenditure and product quality: does heavy advertising result in higher quality products?
Management Decision
1979 : VOL. 17:5, p. 391-403
 1979 Gilligan, C. T.
Holmes, D. E. A.
101.
Does lag structure really matter in optimizing advertising expenditure?
Management Science
1979 : MAY, VOL. 25:5, p. 454-465
 1979 Bultez, A. V.
Noert, P. A.
102.
Accounting for advertising as a barrier to entry.
Journal of Business
1979 : JUL, VOL. 52:3, p. 345-360
 1979 Demsetz, H.
103.
The price of beauty is getting beyond compare.
Fortune
1979 : DEC 3, VOL. 100:11, p. 60-66
 1979 Kinkead, G.
104.
The feect of advertising on competition: a survey.
Journal of Economic Literature
1979 : JUN, VOL. 17:2, p. 453-476
 1979 Comanor, W. S.
Wilson, T. A.
105.
The design of advertising experiments using statistical decision theory.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 191-202
 1979 Blattberg, R. C.
106.
Short-term forecasts of advertising expenditures.
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 7-14
 1979 Dhalla, N. K.
107.
Marketing-Mix-Entscheidungen im dynamischen Oligopol.
Zeitschrift für Betriebswirtschaft
1978 : DEC, VOL. 48:12, p. 1037-1060
 1978 Schmalen, H.
108.
The inflation isn't over in TV advertising rates.
Fortune
1978 : 6 NOV VOL.98 p.53-54
 1978 Zim, M. H.
109.
A practical way to set advertising budgets.
Marketing
1978 : AUG p.28-30
 1978 Corkindale, D.
« edellinen sivu | seuraava sivu »
SCIMA