haku: @journal_id 1100 / yhteensä: 83
viitteet: 11-20 / 83
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 otsikkovuositekijä
11.
Property Rights to Consumer Information: A Proposed Policy Framework for Direct Marketing
Journal of Direct Marketing
1997 : SUMMER, VOL. 11:3, p. 32-43
 1997 Foster Davis, J.
12.
Your Life on Hold: The Effect of Telephone Waiting Time on Customer Perception
Journal of Direct Marketing
1997 : SUMMER, VOL. 11:3, p. 25-31
 1997 Tom, G.
Burns, M.
Zeng, Y.
13.
The Influence of Store Attitudes and Other Nonstore Shopping Patterns on Patronage of Television Shopping Programs
Journal of Direct Marketing
1997 : SUMMER, VOL. 11:3, p. 14-24
 1997 Eastlick, M. A.
Liu, M.
14.
Re-engineering the Direct marketing organization structure
Journal of Direct Marketing
1997 : SPRING, VOL. 11:2, p. 59-68
 1997 Kamal, R.
Agrawal, D.
15.
A comparison of media factors that influence the effectiveness of direct response television advertising
Journal of Direct Marketing
1997 : SPRING, VOL. 11:2, p. 46-58
 1997 Danaher, P.
Green, B.
16.
Modeling merchandise returns in direct marketing
Journal of Direct Marketing
1997 : SPRING, VOL. 11:2, p. 20-35
 1997 Hess, J.
Mayhew, G.
17.
Analytical challenges in customer acquisition
Journal of Direct Marketing
1997 : SPRING, VOL. 11:2, p. 7-19
 1997 Hansotia, B.
Wang, P.
18.
Technology vs. consumer behavior: the battle for the financial services customer
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 44-54
 1997 Fain, D.
Roberts, M.
19.
The effect of direct mail framing strategies and segmentation variables on university fundraising performance
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 30-43
 1997 Berger, P.
Smith, G.
20.
Using customer satisfaction research for relationship marketing: a direct marketing approach
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 23-29
 1997 Gengler, C.
Popkowski Leszczyc, P.
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