haku: @journal_id 69 / yhteensä: 714
viitteet: 11-20 / 714
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 otsikkovuositekijä
11.
Collaborative communication in interfirm relationships. Moderating effects of integration and control (Unternehmenskooperation)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 103-115
 1996 Mohr, J. J.
Fisher, R. J.
Nevin, J. R.
12.
Enhancing helping behavior. An integrative framework for promotion planning (Marketingplanung; Marketingberatung)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 33-49
 1996 Bendapudi, N.
Singh, S. N.
Bendapudi, V.
13.
A reexamination of the determinants of consumer satisfaction (Verbraucherforschung)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 15-32
 1996 Spreng, R. A.
MacKenzie, S. B.
Olshavsky, R. W.
14.
Aggressive and predatory pricing: a framework for analysis
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 87-102
 1996 Guiltinan, J. P.
Grundlach, G. T.
15.
Marketing in hypermedia computer mediated environments. Conceptual foundations (Mediaanalyse)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 50-68
 1996 Hoffman, D. L.
Novak, T. P.
16.
Company advertising with a social dimension and the role of non-economic criteria (Advertising Management; Unternehmerische Sozialverantwortung)
Journal of Marketing
1996 : OCT, VOL. 60:4, p. 71-87
 1996 Drumwright, M. E.
17.
Can package size accelerate usage volume? (Verbraucherverhalten)
Journal of Marketing
1996 : JUL, 60:3, p. 1-14
 1996 Wansink, B.
18.
Do organizational practices matter in role stress processes? A study of direct and moderating effects for marketing oriented boundary spanners (Arbeitsstress)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 69-86
 1996 Singh, J.
Verbeke, W.
Rhoads, G. K.
19.
Automatic and strategic processes in advertising effects
Journal of Marketing
1996 : OCT, VOL. 60:4, p. 88-101
 1996 Grunert, K. G.
20.
Interdependency, contracting, and relational behaviour in marketing channels (Vertriebssystem)
Journal of Marketing
1996 : OCT, VOL. 60:4, p. 19-38
 1996 Lusch, R. F.
Brown, J. R.
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