haku: @journal_id 1668 / yhteensä: 273
viitteet: 116-125 / 273
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 otsikkovuositekijä
116.
A new framework for evaluating sponsorship opportunities
International Journal of Advertising
2006 : VOL.25:4, p.471-488
 2006 Poon, D.T.Y.
Prendergast, G.
117.
The effects of print vs TV advertising, documented using short-term advertising strength (STATS) measures
International Journal of Advertising
2006 : VOL. 25:4, p. 431-446
 2006 Hansen, F.
Olsen, J.K.
Lundsteen, S.
118.
Developing a model of tolerance in client--agency relationships in advertising
International Journal of Advertising
2006 : VOL. 25:3, p. 381-407
 2006 Davies, M.A.P.
Palihawadana, D.
119.
How do advertising creative directors perceive research?
International Journal of Advertising
2006 : VOL. 25:3, p. 361-380
 2006 Chong, M.
120.
Programme involvement and interactive behaviour in interactive television
International Journal of Advertising
2006 : VOL. 25:3, p. 309-332
 2006 Levy, S.
Nebenzahl, I.D.
121.
Competitive advertising interference and ad repetition effects: comparing high-share and low-share brands
International Journal of Advertising
2006 : VOL. 25:3, p. 271-307
 2006 Laroche, M.
Cleveland, M.
Maravelakis, I.
122.
Enhancing food promotion in the supermarket industry: a framework for sales promotion success
International Journal of Advertising
2006 : VOL. 25:2, p. 223-245
 2006 Simpson, L. S.
123.
The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly and carry a big brand
International Journal of Advertising
2006 : VOL. 25:2, p. 213-222
 2006 Herbst, K. C.
Allan, D.
124.
Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information
International Journal of Advertising
2006 : VOL. 25:2, p. 189-211
 2006 Karstens, B.
Belz, F. M.
125.
The "nag factor" and children's product categories
International Journal of Advertising
2006 : VOL. 25:2, p. 157-187
 2006 Bridges, E.
Briesch, R. A.
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