haku: @journal_id 1668 / yhteensä: 273
viitteet: 120-129 / 273
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 otsikkovuositekijä
120.
Programme involvement and interactive behaviour in interactive television
International Journal of Advertising
2006 : VOL. 25:3, p. 309-332
 2006 Levy, S.
Nebenzahl, I.D.
121.
Competitive advertising interference and ad repetition effects: comparing high-share and low-share brands
International Journal of Advertising
2006 : VOL. 25:3, p. 271-307
 2006 Laroche, M.
Cleveland, M.
Maravelakis, I.
122.
Enhancing food promotion in the supermarket industry: a framework for sales promotion success
International Journal of Advertising
2006 : VOL. 25:2, p. 223-245
 2006 Simpson, L. S.
123.
The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly and carry a big brand
International Journal of Advertising
2006 : VOL. 25:2, p. 213-222
 2006 Herbst, K. C.
Allan, D.
124.
Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information
International Journal of Advertising
2006 : VOL. 25:2, p. 189-211
 2006 Karstens, B.
Belz, F. M.
125.
The "nag factor" and children's product categories
International Journal of Advertising
2006 : VOL. 25:2, p. 157-187
 2006 Bridges, E.
Briesch, R. A.
126.
Does the UK promotion of food and drink to children contribute to their obesity?
International Journal of Advertising
2006 : VOL. 25:2, p. 137-156
 2006 Ambler, T.
127.
The invisible majority? Older models in UK television advertising
International Journal of Advertising
2006 : VOL. 25:1, p. 87-106
 2006 Simcock, P.
Sudbury, L.
128.
Recall of radio advertising in low and high advertising clutter formats
International Journal of Advertising
2006 : VOL. 25:1, p. 71-86
 2006 Riebe, E.
Dawes, J.
129.
When East meets West: the effect of cultural tone congruity in ad music and message on consumer ad memory and attitude
International Journal of Advertising
2006 : VOL. 25:1, p. 51-70
 2006 Shen, Y. C.
Chen, T. C.
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