haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 123-132 / 244
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
123.
Des marketing en mouvement, vers un neo-marketing = The development of marketing toward post-modernism
Revue Francaise du Marketing
1992 : /1 NO. 136, p. 5-27
 1992 Badot, O.
Cova, B.
124.
Truth in marketing theory and research: an alternative perspective
Journal of Marketing
1992 : APR, VOL. 56:2, p. 80-88
 1992 Zinkhan, G. M.
Hirscheim, R.
125.
International business and raging tigers: operationalizing the global paradigm
Management Decision
1992 : VOL. 30:2, p. 35-39
 1992 Walle, A. H.
126.
Organizational homeostasis: a role for internal marketing
Management Decision
1992 : VOL. 30:2, p. 3-7
 1992 Mitchell, V. W.
127.
The four Ps of the marketing concept: Presciptive, Polemical, Permanent and Problematical
European Journal of Marketing
1992 : VOL. 26:4, p.34-47
 1992 Brownlie, D.
Saren, M.
128.
For reason and realism in marketing.
Journal of Marketing
1992 : VOL.52:2, p.89-102
 1992 Hunt, S.D.
129.
Forschungsmethoden in der Marketingwissenschaft.
Marketing: Zeitschrift fur Forschung und Praxis
1992 : VOL. 14:2, p. 77-87
 1992 Tomczak, T.
130.
For reason and realism in marketing.
Journal of Marketing
1992 : VOL.56:2, p.89-102
 1992 Hunt, S.D.
131.
Truth in marketing theory and research: an alternative perspective.
Journal of Marketing
1992 : VOL.56:2, p.80-88
 1992 Zinkhan, G.M.
Hirscheim, R.
132.
Realism or relativism for marketing and research: a comment on Hunt's "Scientific realism".
Journal of Marketing
1992 : VOL.56:2, p.72-79
 1992 Peter, J.P.
« edellinen sivu | seuraava sivu »
SCIMA