haku: @indexterm Relationship marketing / yhteensä: 249
viitteet: 137-146 / 249
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 otsikkovuositekijä
137.
Relationship marketing: what if ... ?
European Journal of Marketing
2002 : VOL. 36:4, p. 433-449
 2002 Veloutsou, C.
Saren, M.
Tzokas, N.
138.
Relationship marketing's strategic array
Business Horizons
2002 : JAN-FEB, VOL. 45:1, p. 70-76
 2002 Tinsley, D. B.
139.
AIDS and community-based organizations: the marketing of therapeutic discourse
European Journal of Marketing
2002 : VOL. 36:5-6, p. 621-641
 2002 Kates, S. M.
140.
Cooperative marketing associations: an investigation into the causes of effectiveness
Journal of Strategic Marketing
2002 : JUN, VOL. 10:2, p. 135-156
 2002 Palmer, A.
141.
Relationship marketing as a paradigm for festivals: A case study of the Francofolies of La Rochelle, France
International Journal of Arts Management
2002 : SPRING, VOL. 4:3, p. 56-70
 2002 Collin-Lachaud, I.
Duyck, J-Y.
142.
Developing a leadership-rich culture: the missing link to creating a market-focused organization
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 149-163
 2002 Locander, W.B. (et al.)
143.
The relationship rhombus: a quadratic relationship
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 127-134
 2002 Horne, S.
Worthington, S.
144.
A stakeholder perspective for analyzing marketing relationships
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 109-126
 2002 Polonsky, M.J.
Schuppisser, S.W.
Beldona, S.
145.
A foot in the door: relationship marketing efforts towards transaction-oriented customers
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 91-108
 2002 Andersen, P.H.
146.
Relationship marketing: theory and implementation
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 83-89
 2002 Zinkhan, G.M.
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