haku: @indexterm advertising / yhteensä: 1883
viitteet: 139-148 / 1883
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139.
Brain activity correlates of consumer brand choice shift associated with television advertising
International Journal of Advertising
2008 : VOL. 27:3, p. 359-380
 2008 Silberstein, R.B.
Nield, G.E.
140.
Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework
European Journal of Marketing
2008 : VOL. 42:1/2 p. 69-86
 2008 Grimes, A.
141.
The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Journal of Advertising Research
2008 : SEP, VOL 48:3 p. 450-464
 2008 Reast, J.
Palihawadana, D.
Shabbir, H.
142.
The social reality of depression: DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression
Journal of Business Ethics
2008 : JUN, VOL. 79:4, p. 379-393
 2008 Park, J.S.
Grow, J.M.
143.
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.465-472
 2008 Müller, B. (et al.)
144.
Advertising creativity matters
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.392-403
 2008 Dahlén, M.
Rosengren, S.
Törn, F.
145.
When should "consumers-as-producers" have to comply with consumer protection laws?
Journal of Consumer Policy
2008 : DEC, VOL 31:4 p. 473-487
 2008 Swire, P. P.
146.
Creating new brand names: effects of relevance, connotation, and pronunciation
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 148-162
 2008 Bao, Y.
Shao, A.T.
Rivers, D.
147.
Does flow influence the brand image in event marketing?
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 138-147
 2008 Drengner, J.
Gaus, H.
Jahn, S.
148.
Antecedents of consumer attitudes toward cause-related marketing
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 123-137
 2008 Youn, S.
Kim, H.
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