haku: @journal_id 1100 / yhteensä: 83
viitteet: 14-23 / 83
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 otsikkovuositekijä
14.
Re-engineering the Direct marketing organization structure
Journal of Direct Marketing
1997 : SPRING, VOL. 11:2, p. 59-68
 1997 Kamal, R.
Agrawal, D.
15.
A comparison of media factors that influence the effectiveness of direct response television advertising
Journal of Direct Marketing
1997 : SPRING, VOL. 11:2, p. 46-58
 1997 Danaher, P.
Green, B.
16.
Modeling merchandise returns in direct marketing
Journal of Direct Marketing
1997 : SPRING, VOL. 11:2, p. 20-35
 1997 Hess, J.
Mayhew, G.
17.
Analytical challenges in customer acquisition
Journal of Direct Marketing
1997 : SPRING, VOL. 11:2, p. 7-19
 1997 Hansotia, B.
Wang, P.
18.
Technology vs. consumer behavior: the battle for the financial services customer
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 44-54
 1997 Fain, D.
Roberts, M.
19.
The effect of direct mail framing strategies and segmentation variables on university fundraising performance
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 30-43
 1997 Berger, P.
Smith, G.
20.
Using customer satisfaction research for relationship marketing: a direct marketing approach
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 23-29
 1997 Gengler, C.
Popkowski Leszczyc, P.
21.
Applying neural computing to target marketing
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 5-22
 1997 Zahavi, J.
Levin, N.
22.
An exploratory investigation of the ethical values of American and Australian consumers: direct marketing implications
Journal of Direct Marketing
1996 : AUTUMN, VOL. 10:4, p. 52-63
 1996 Rawwas, M.
23.
the perceived value of direct mail advertising in small retail firms: threat to local newspapers
Journal of Direct Marketing
1996 : AUTUMN, VOL. 10:4, p. 41-51
 1996 Davis, F.
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