haku: @indexterm SEGMENTATION / yhteensä: 227
viitteet: 140-149 / 227
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140.
The impact of segment definition on the accuracy of analysts' earnings forecasts
Accounting and Business Research
1997 : SPRING, VOL. 27:2, p. 145-156
 1997 Hussain, S.
141.
La segmentacion evolutiva
Harvard-Deusto Marketing & Ventas
1997 : SEP-OCT, 22,p.8-13
 1997 Docters, R.G.
Grim, J.N.
McGady, J.P.
142.
Decentralization in replicated club economies with multiple private goods
Journal of Economic Theory
1997 : FEB, VOL. 72:2, p. 363-387
 1997 Gilles, R. P.
Scotchmer, S.
143.
From segmentation to fragmentation: Markets and marketing strategy in the postmodern era
European Journal of Marketing
1997 : VOL. 31:3/4, p. 183-207
 1997 Firat, A. F.
Schultz II, C. J.
144.
The value of purchase history data in target marketing
Marketing Science
1996 : VOL. 15:4, p. 321-340
 1996 Rossi, P. E.
McCullogh, R. E.
Allenby, G. M.
145.
Market segmentation for competitive brands
European Journal of Marketing
1996 : VOL. 30:12, p. 39-49
 1996 Hammond, K.
Ehrenberg, A. S. C.
Goodhardt, G. J.
146.
Optimal segmentation of projects -- schedule and cost considerations
European Journal of Operational Research
1996 : DEC 6, VOL. 95:2, p. 278-283
 1996 Shtub, A.
Raz, T.
147.
Comparative performance of the FSCL neural net and K-means algorithm for market segmentation
European Journal of Operational Research
1996 : SEP 6, VOL. 93:2, p. 346-357
 1996 Balakrishnan, P.
148.
Segmentation analysis with managerial judgment
Journal of Direct Marketing
1996 : SUMMER, VOL. 10:3, p. 28-47
 1996 Levin, N.
Zahavi, J.
149.
Empirischer Vergleich unterschiedlicher Marktsegmentierungsansätze über die Segmentpopulationen
Marketing: Zeitschrift fur Forschung und Praxis
1996 : VOL. 18:1, p. 25-31
 1996 Stegmüller, B.
Hempel, P.
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