haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 151-160 / 244
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 otsikkovuositekijä
151.
Modeles de persuasion et parrainage sportif.
Revue Francaise du Marketing
1991 : JAN, 131, p.51-67
 1991 Baux, P.
152.
Recherche de variete : un concept majeur de la theorie en marketing.
Recherche et Applications en Marketing
1991 : VOL. 6:1, p. 85-106
 1991 Aurier, P.
153.
The evolution of marketing theory in the United States and Europe.
European Journal of Marketing
1991 : VOL. 25:2, p. 7-16
 1991 Howard, D. G.
154.
International marketing and national character: a review and proposal for an integrative theory
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 60-79
 1990 Clark, T.
155.
"The voice of the consumer?": Speculations on the limits to the marketing analogy
European Journal of Marketing
1990 : VOL. 24:7, p. 49-58
 1990 Wensley, R.
156.
Truth in marketing theory and research
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 1-15
 1990 Hunt, S. D.
157.
Problems and developments in the core theory of international business
Journal of International Business Studies
1990 : VOL. 21:4, p. 657-665
 1990 Buckley, P.J.
158.
The marketing concept necessary, but sufficient? : an environmental view.
European Journal of Marketing
1990 : VOL. 24:8, p. 20-30
 1990 Elliott, G. R.
159.
Measuring inherent product values.
European Journal of Marketing
1990 : VOL. 24:9, p. 25-38
 1990 Mattsson, J.
160.
The marketing concept: putting the theory into practice.
European Journal of Marketing
1990 : VOL. 24:9, p. 7-24
 1990 Hooley, G. J.
Lynch, J. E.
Shepherd, J.
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