haku: @indexterm Brands / yhteensä: 1643
viitteet: 152-161 / 1643
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152.
Managing brand extension via licensing: An investigation into the high-end fashion industry
International Journal of Research in Marketing
2008 : JUN, VOL. 25:2, p. 129-137
 2008 Colucci, M.
Montaguti, E.
Lago, U.
153.
The low stability of brand-attribute associations is partly due to market research methodology
International Journal of Research in Marketing
2008 : JUN, VOL. 25:2, p. 104-108
 2008 Dolnicar, S.
Rossiter, J.R.
154.
The meanings of branded products: A cross-national scale development and meaning assessment
International Journal of Research in Marketing
2008 : JUN, VOL. 25:2, p. 82-93
 2008 Strizhakova, Y.
Coulter, R.A.
Price, L.L.
155.
Home country image, country brand equity and consumers' product preferences: An empirical study
Management International Review
2008 : VOL. 48:5, p. 577-602
 2008 Zeugner-Roth, K.P.
Diamantopoulos, A.
Montesinos, M.A.
156.
Managing meaning through branding - the case of a consulting firm
Organization Studies
2008 : VOL. 29:1, p. 103-125
 2008 Kärreman, D.
Rylander, A.
157.
The integration of film-induced tourism and destination branding in Yorkshire, UK
International Journal of Tourism Research
2008 : SEP-OCT, VOL 10:5 p.423-437
 2008 O'Connor, N.
Flanagan, S.
Gilbert, D.
158.
Understanding the consumer propensity to observe
European Journal of Marketing
2008 : VOL. 42:1/2 p. 196-221
 2008 Simpson, P.M.
Siguaw, J.A.
Cadogan, J.W.
159.
Manufacturer's characteristics that determine the choice of producing store brands
European Journal of Marketing
2008 : VOL. 42:1/2 p. 154-177
 2008 Gomez, M.
Rubio Benito, N.
160.
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.465-472
 2008 Müller, B. (et al.)
161.
Creating new brand names: effects of relevance, connotation, and pronunciation
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 148-162
 2008 Bao, Y.
Shao, A.T.
Rivers, D.
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