haku: @author Holbrook, M. B. / yhteensä: 33
viitteet: 17-26 / 33
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 otsikkovuositekijä
17.
Effects of competitive context and additional information on price sensitivity.
Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 250-260
 1986 Huber, J.
Holbrook, M. B.
Kahn, B.
18.
Play as a consumption experience : the roles of emotions, performance, and personality in the enjoyment of games.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 728-739
 1984 Holbrook, M. B.
19.
Marketing strategy and the structure of aggregate, segment-specific, and differential preferences.
Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 62-67
 1984 Holbrook, M. B.
Holloway, D. V.
20.
Using a structural model of halo effect to assess perceptual distortion due to affective overtones.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 247-252
 1983 Holbrook, M. B.
21.
Decision-specific conflict in organizational buyer behavior.
Journal of Marketing
1982 : SUMMER, VOL. 46:3, p. 62-68
 1982 Ryan, M. J.
Holbrook, M. B.
22.
Hedonic consumption : emerging concepts, methods and propositions.
Journal of Marketing
1982 : SUMMER, VOL. 46:3, p. 92-101
 1982 Hirschman, E. C.
Holbrook, M. B.
23.
The experiential aspects of consumption: consumer fantasies, feelings and fun.
Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 132-140
 1982 Holbrook, M. B.
Hirschman, E. C.
24.
On the predictive validity of Joint-space models in consumer evaluations of new concepts.
Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 206-210
 1982 Moore, W. L.
Holbrook, M. B.
25.
Modeling decision - specific stress : some methodological considerations.
Administrative Science Quarterly
1982 : JUN, VOL. 27:2, p. 243-258
 1982 Holbrook, M. B.
Ryan, M. J.
26.
Using canonical correlation to construct product spaces for objects with known feature structures.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 86-98
 1982 Holbrook, M. B.
Moore, W.L.
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