haku: @indexterm ADVERTISING CAMPAIGNS / yhteensä: 54
viitteet: 18-27 / 54
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18.
Can comparative advertising be effective in Germany? A tale of two campaigns
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 2-13
 2007 Schwaiger, M (et al.)
19.
Examining effects of advertising campaign publicity in a field study
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 171-182
 2006 Jin, H.S.
Zhao, X.
Soontae, A.
20.
The end of the shock of the new
Creativity and innovation management
2006 : JUNE, VOL. 15:2, p. 157-172
 2006 Lightfoot, G.
Lilley, S.
Kavanagh, D.
21.
Accounting for engagement
Admap
2006 : FEB, VOL. 41:2 (469), p. 46-48
 2006 Zack, B.
22.
Fifteen ways NOT to evaluate your communications
Admap
2006 : FEB, VOL. 41:2 (469), p. 32-34
 2006 Binet, L.
23.
Real-time campaign evaluation
Admap
2006 : FEB, VOL. 41:2 (469), p. 24-27
 2006 Boon, A. den
24.
Quantifying marketing ROI: the Philips journey
Admap
2006 : FEB, VOL. 41:2 (469), p. 18-22
 2006 Briggs, R.
25.
The complementary role of TV and online advertising
Admap
2005 : OCT, VOL. 40:9 (465), p. 47-49
 2005 Havlena, B.
26.
Measuring campaign ROI: Ford's Next F-150
Admap
2005 : OCT, VOL. 40:9 (465), p. 36-38
 2005 White, R.
27.
Viral marketing: making the right connection
Admap
2005 : OCT, VOL. 40:9, (465), p. 31-32
 2005 Brier, N.
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