haku: @journal_id 1712 / yhteensä: 185
viitteet: 18-27 / 185
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 otsikkovuositekijä
18.
Measuring the value of insight – it can and must be done
International Journal of Market Research
2007 : VOL.49:2,p. 155- 165
 2007 Willis, S.
Webb, S.
19.
Experimental analysis of consumer stimulation and motivational states in shopping experiences
International Journal of Market Research
2006 : VOL. 49:3, p.365-386
 2006 Guido, G.
Capestro, M.
Peluso, A. M.
20.
Predicting purchase decisions with different conjoint analysis methods: a monte carlo simulation
International Journal of Market Research
2006 : VOL. 49:3, p.341-364
 2006 Backhaus, K.
Hillig, T.
Wilken, R.
21.
The choice between a five-point and a ten-point scale in the framework of customer satisfaction measurement
International Journal of Market Research
2006 : VOL. 49:3, p.299-311
 2006 Coelho, P. S.
Esteves, S. P.
22.
Valuing the visceral: the increasing importance of the rapid-effective response in assessing consumer behaviour
International Journal of Market Research
2006 : VOL. 49:3, p.299-311
 2006 Bell, S. (et al.)
23.
Conjoint respondents as adaptative decision makers
International Journal of Market Research
2006 : VOL. 49:1, p.117-132
 2006 Denstadli, J.M.
Lines, R.
24.
The implicit and explicit role of ad memory in ad persuasion: rethinking the hidden persuaders
International Journal of Market Research
2006 : VOL. 49:1, p.95-116
 2006 Goode, A.
25.
Segmenting food markets: the role of ethnocetrism and lifestyle in understanding purchasing decisions
International Journal of Market Research
2006 : VOL. 49:1, p.71-94
 2006 Kavak, B.
Gumusluoglu, L.
26.
Roots marketing: the marketing research opportunity
International Journal of Market Research
2006 : VOL. 49:1, p.47-69
 2006 Nancarrow, C.
Tinson, J.
Webber, R.
27.
Energy: igniting brands to drive enterprise value
International Journal of Market Research
2006 : VOL. 49:1, p.25-45
 2006 Gerzema, J. (et al.)
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