haku: @indexterm Sales promotion / yhteensä: 268
viitteet: 19-28 / 268
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19.
An empirically derived taxonomy of retailer pricing and promotion strategies
Journal of Retailing
2003 : VOL. 79:4, p. 213-224
 2003 Bolton, R.N.
Shankar, V.
20.
Exploring the effect of retail sector and firm characteristics on retail price promotion strategy
Journal of Retailing
2003 : VOL. 79:1, p. 37-52
 2003 Voss, G.B.
Seiders, K.
21.
Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level
Journal of Retailing
2003 : VOL. 79:1, p. 17-25
 2003 Hardesty, D.M.
Bearden, W.O.
22.
The impact of store flyers on store traffic and store sales: a geo-marketing approach
Journal of Retailing
2003 : VOL. 79:1, p. 1-16
 2003 Gijsbrechts, E.
Campo, K.
Goossens, T.
23.
A model of consumer response to two retail sales promotion techniques
Journal of Business Research
2003 : JUL, VOL. 56:7, p. 513-522
 2003 Laroche, M. (et al.)
24.
Retail promotions with negative brand image effects: is cooperation possible?
European Journal of Operational Research
2003 : OCT, VOL. 150:2, p. 395-405
 2003 Jörgensen, S.
Taboubi, S.
Zaccour, G.
25.
Mind your pricing cues
Harvard Business Review
2003 : SEP, VOL. 81:9, p. 96-103
 2003 Anderson, E.
Simester, D.
26.
Use it or lose it: Purchase acceleration effects of time-limited promotions
Journal of Consumer Behaviour
2003 : JUN, VOL. 2:4, p. 393-403
 2003 Aggarwal, P.
Vaidyanathan, R.
27.
Creating win-win trade promotions: theory and empirical analysis of scan-back trade deals
Marketing Science
2003 : WINTER, VOL. 22:1, p. 16-39
 2003 Drèze, X.
Bell, D.R.
28.
Understanding consumer reactions to premium-based promotional offers
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1270-1286
 2002 d'Astous, A.
Jacob, I.
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