haku: @indexterm Relationship marketing / yhteensä: 249
viitteet: 190-199 / 249
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 otsikkovuositekijä
190.
Marketing orientation and its determinants: an empirical analysis
European Journal of Marketing
1999 : VOL. 33: 11-12, p. 1003-1037
 1999 Avlonitis, G. J.
Gounaris, S. P.
191.
Developing a segmented service strategy: improving measurement in relationship marketing
Journal of Marketing Management
1999 : NOV, VOL. 15:8, p. 797-818
 1999 Payne, A.
Frow, P.
192.
Customer relationship longevity and satisfaction sources in professional services
Ekonomiska Samfundets Tidskrift = The Journal of the Economic Society of Finland
1999 : VOL. 52:3, p. 145-154
 1999 Ojasalo, J.
193.
Relationsmarknadsföring - synsätt, strategi eller verktyg? (Relationship marketing - approach, strategy or tool? Summary)
Ekonomiska Samfundets Tidskrift = The Journal of the Economic Society of Finland
1999 : VOL. 52:3, p. 117-127, 160
 1999 Edvardsson, B.
Gottfridsson, P.
194.
Kevin Thomson y los maestros del marketing personal.
Direccion y Progreso
1999 : SEP-OCT, 167, p.79-82
 1999 Velasco Pinto, M. L.
195.
La importancia de la fidelizacion en el sector del automovil
Harvard-Deusto Marketing & Ventas
1999 : NOV-DEC, 35, p.50-53
 1999 Piwko, M.
196.
Relationship marketing: Challenges for the organization
Journal of Business Research
1999 : NOV, VOL. 46:3, p. 327-335
 1999 Grönroos, C.
197.
Relationship quality and buyer-seller interactions in channels of distribution
Journal of Business Research
1999 : NOV, VOL. 46:3, p. 303-313
 1999 Jap, S. D.
Manolis, C.
Weitz, B. A.
198.
Relationship-based competitive advantage: The role of relationship marketing in marketing strategy
Journal of Business Research
1999 : NOV, VOL. 46:3, p. 281-290
 1999 Morgan, R. M.
Hunt, S.
199.
Special issue on relationship marketing
Journal of Business Research
1999 : NOV, VOL. 46:3, p. 205-206
 1999 Sheth, J. N.
Söllner, A.
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