haku: @indexterm Brands / yhteensä: 1643
viitteet: 191-200 / 1643
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 otsikkovuositekijä
191.
Emerging metaphors in brand management: towards a relational approach
Journal of communication management
2007 : VOL. 11:2, p. 182-191
 2007 Tuominen, P.
192.
The relative incidence of positive and negative word of mouth: a multi-category study
International Journal of Research in Marketing
2007 : JUN, VOL. 24:2, p. 175-184
 2007 East, R.
Hammond, K.
Wright, M.
193.
Empirical generalizability of consumer evaluations of brand extensions
International Journal of Research in Marketing
2007 : JUN, VOL. 24:2, p. 149-162
 2007 Völckner, F.
Sattler, H.
194.
A disaster is contagious: how a brand in crisis affects other brands
Journal of Advertising Research
2007 : DEC, VOL. 46:4, p. 388-397
 2007 Dahlén, M.
Lange, F.
195.
The Effects of visual enhancement on attribute/benefit desirability and brand preception measures: implications for reliability and validity
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 95-102
 2007 Clancy, K.J.
Rabino, S.
196.
Congruence between positioning and brand advertising
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 79-94
 2007 Blankson, C.
Kalafatis, S.P.
197.
What can advertisers learn from neuroscience?
International Journal of Advertising
2007 : VOL. 26:2, p. 151-175
 2007 Plassmann, H. (et al.)
198.
Customer-based brand equity for a destination
Annals of Tourism Research
2007 : JAN, VOL 34:2, p. 400-421
 2007 Konecnik, M.
Gartner, W. C.
199.
How face influences consumption: a comparative study of American and Chinese consumers
International Journal of Market Research
2007 : VOL.49:2,p. 237-256
 2007 Juan Li, J.
Su, C.
200.
Comparison of brand extension effect based on different consumer decision-making styles
Journal of international marketing and marketing research
2007 : JUN, VOL. 32:2, p. 93-116
 2007 Wu, S-I.
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