haku: @journal_id 69 / yhteensä: 714
viitteet: 193-202 / 714
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
193.
Trademark strategy revisited.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.46-59
 1991 Cohen, D.
194.
The protection motivation model: a normative model of fear appeals.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.36-45
 1991 Tanner, J.F.
Hunt, J.B.
Eppright, D.R.
195.
Met expectations and turnover in direct selling.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.13-23
 1991 Wortuba, T.R.
Tyagi, P.K.
196.
Historical investigation and the practice of marketing.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.13-23
 1991 Nevett, T.
197.
Contextual effects of reference prices in retail advertisements.
Journal of Marketing
1991 : JUL, VOL. 55:3, p.1-12
 1991 Biswas, A.
Blain, E.A.
198.
Legal developments in marketing
Journal of Marketing
1991 : JAN, VOL. 55:1, p. 81-88
 1991 Werner, R. O.
199.
Cross-national analysis of diffusion of consumer durables goods in Pacific Rim Countries.
Journal of Marketing
1991 : APR, VOL. 55:2, p.48-54
 1991 Takada, H.
Jain, D.
200.
A framework for promoting cooperation.
Journal of Marketing
1991 : APR, VOL. 55:2, p. 38-47
 1991 Wiener, J. L.
Doescher, T. A.
201.
Interfirm adaptation in business relationships.
Journal of Marketing
1991 : APR, VOL. 55:2, p.29-37
 1991 Hallen, L.
Johanson, J.
Seyeb-Mohamed, N.
202.
Assessing the impact of retail price promotions on product substitution, complementarity purchase, and interstore sales displacement.
Journal of Marketing
1991 : APR, VOL. 55:2, p. 17-28
 1991 Walters, R. G.
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