haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 194-203 / 244
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194.
Developing buyer-seller relationships.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 11-27
 1987 Dwyer, F. R.
Schurr, P. H.
Oh, S.
195.
Role stress among industrial buyers : an integrative model.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 28-45
 1987 Michaels, R. E.
Day, R. L.
Joachimsthaler, E. A.
196.
Towards a parametric definition of marketing.
European Journal of Marketing
1987 : VOL. 21:1, p. 37-47
 1987 Kurzbard, G.
Soldow, G. F.
197.
Marketing-Management für neue Fertigungstechnologien.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1987 : VOL. 39:5, p. 323-354
 1987 Günter, B.
Kleinaltenkamp, M.
198.
Advertising, random sales response, and brand competition : some theoretical and econometric implications.
Journal of Business
1987 : APR, VOL. 60:2, p. 259-279
 1987 Nguyen, D.
199.
Cognitive relativism and the practice of marketing science.
Journal of Marketing
1987 : JAN, VOL. 51:1, p. 20-33
 1987 Muncy, J. A.
Fisk, R. P.
200.
People as products : analysis of a complex marketing exchange.
Journal of Marketing
1987 : JAN, VOL. 51:1, p. 98-108
 1987 Hirschman, E. C.
201.
A method of structure analysis for developing product concepts and its applications.
European Research
1986 : VOL. 14:4, p. 174-184
 1986 Ushikubo, K.
202.
Service firms : interdependence of external and internal marketing strategies.
European Journal of Marketing
1986 : VOL. 20:8, p. 5-14
 1986 Flipo, J. P.
203.
Ethical notions about the general application of marketing-techniques, derived from Jurgen Habermas' theory of human action.
International Journal of Research in Marketing
1986 : VOL. 3:2, p. 95-103
 1986 Toledo, K. van
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