haku: @indexterm Brands / yhteensä: 1643
viitteet: 197-206 / 1643
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 otsikkovuositekijä
197.
What can advertisers learn from neuroscience?
International Journal of Advertising
2007 : VOL. 26:2, p. 151-175
 2007 Plassmann, H. (et al.)
198.
Customer-based brand equity for a destination
Annals of Tourism Research
2007 : JAN, VOL 34:2, p. 400-421
 2007 Konecnik, M.
Gartner, W. C.
199.
How face influences consumption: a comparative study of American and Chinese consumers
International Journal of Market Research
2007 : VOL.49:2,p. 237-256
 2007 Juan Li, J.
Su, C.
200.
Comparison of brand extension effect based on different consumer decision-making styles
Journal of international marketing and marketing research
2007 : JUN, VOL. 32:2, p. 93-116
 2007 Wu, S-I.
201.
A study of the online advertising effect on consumers based on different influence factor clusters
Journal of international marketing and marketing research
2007 : JUN, VOL. 32:2, p. 75-92
 2007 Wu, S-I.
Liu, P-L.
202.
Research issues in building brand equity and global brands in the pc market
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 137-156
 2007 Wright, L.
Millman, C.
Martin, L.
203.
Winning hearts and minds: business-to-business branding and the role of the salesperson
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 123-136
 2007 Lynch, J.
Chernatony, L. de
204.
No logo? No way. Branding in the non-profit sector
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 107-122
 2007 Stride, H.
Lee, S.
205.
Exploring managers' views about brand saboteurs
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 91-106
 2007 Wallace, E.
Chernatony, L. de
206.
The corporate brand: dealing with multiple stakeholders
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 75-90
 2007 Roper, S.
Davies, G.
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