haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 198-207 / 469
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198.
The effects of multiple product endorsements by celebrities on consumers' attitudes and intentions
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 535-547
 1994 Tripp, C.
Jensen, T.
Carlson, L.
199.
Taiwanese consumers' perceptions of product information cues: country of origin and store prestige
European Journal of Marketing
1994 : VOL. 28:1, p. 5-18
 1994 Lin, L.
Sternquist, B.
200.
Corporate culture, customer orientation and innovativeness in japanese firms: a quadrad analysis.
Journal of Marketing
1993 : JAN, vol.57:1, p.23-37
 1993 Deshpande, R.
Farley, J. U.
Webster, F. E.
201.
Conceptualizing, measuring and managing customer-based brand equity.
Journal of Marketing
1993 : JAN, vol.57:1, p.1-22
 1993 Keller, K.L.
202.
Consommateurs et paiements electroniques transfrontieres
Banque
1993 : MAR-APR, 536, p. 58-60
 1993 Allix, J.
203.
Consumption and significance: everyday life in a brand-new second-hand bow tie
European Journal of Marketing
1993 : VOL. 27:8, p. 38-45
 1993 Small, R.G.
204.
Zufriedene Kunden als Markenwechsler.
Absatzwirtschaft
1993 : FEB, p. 90-94
 1993 Gierl, H.
205.
Boycotts are busting out all over
Business and Society Review
1993 : SPRING, 85, p. 47-51
 1993 Putnam, T.
206.
Advertising claim objectivity: antecedents and effects.
Journal of Marketing
1993 : OCT, vol.57:4, p.100-113
 1993 Darley, W.K.
Smith, R.E.
207.
The mature brand and brand interest: an alternative consequence of ad-evoked affect.
Journal of Marketing
1993 : OCT, vol.57:4, p.72-82
 1993 Machleit, K.A.
Allen, C.T.
Madden, T.J.
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