haku: @author Dawar, N. / yhteensä: 6
viitteet: 2-6 / 6
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2.
Rethinking Marketing Programs for Emerging Markets
Long Range Planning
2002 : OCT, VOL. 35:5, p. 457-474
 2002 Dawar, N.
Chattopadhyay, A.
3.
Product-harm crises and the signalling ability of brands
International Studies of Management and Organization
1998 : FALL, VOL. 28:3, p. 109-119
 1998 Dawar, N.
4.
The signaling impact of low introductory price on perceived quality and trial
Marketing Letters
1997 : JUL, VOL. 8:3, p. 251-259
 1997 Dawar, N.
Sarvary, M.
5.
A cross-cultural study of interpersonal information exchange
Journal of International Business Studies
1996 : THIRD QUARTER, VOL. 27:3, p. 497-516
 1996 Dawar, N.
Parker, P.
Price, L.
6.
Marketing universals: consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Journal of Marketing
1994 : APR, VOL. 58:2, p. 81-95
 1994 Dawar, N.
Parker, P.
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