haku: @author Kernan, J. B. / yhteensä: 8
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2.
Analysis of referral networks in marketing : methods and illustration.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 370-378
 1986 Reingen, P. H.
Kernan, J. B.
3.
The refusal problem in telephone selling.
Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 29-37
 1986 Struebbe, J. M.
Kernan, J. B.
Grogan, T. J.
4.
More on the robustness of response scales.
Journal of the Market Research Society
1985 : OCT, VOL. 27:4, p. 261-282
 1985 Schertzer, C. B.
Kernan, J. B.
5.
Television audience segmentation according to need gratification.
Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 37-49
 1983 Domzal, T. J.
Kernan, J. B.
6.
On the meaning of leisure : An investigation of some determinants of the subjective experience.
Journal of Consumer Research
1983 : MAR, VOL. 9:4, p. 381-392
 1983 Unger, L. S.
Kernan, J. B.
7.
More evidence on interpersonal yielding.
Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 588-593
 1979 Reingen, P. H.
Kernan, J. B.
8.
The attribution process in consumer decision making.
Journal of Consumer Research
1979 : SEP, VOL. 6:2, p. 123-140
 1979 Mizerski, R. W.
Golden, L. L.
Kernan, J. B.
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