haku: @author Kumar, A. / yhteensä: 25
viitteet: 20-25 / 25
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20.
We love your product, but where is it?
Sloan Management Review
1992 : WINTER, VOL. 33:2, p. 93-99
 1992 Kumar, A.
Sharman, G.
21.
Developing creative business thinking
Slovenian Business Report
1991 : 3a, p. 12-13
 1991 Kumar, A.
22.
Confirmatory analysis of aggregate hierarchical market structures: inferences from brand switching behavior.
Journal of Marketing Research
1989 : NOV, VOL. 54: 4, p. 444-453
 1989 Kumar, A.
Sashi, C. M.
23.
Constrained discrimination via MDI estimation : the use of additional information in segmentation analysis.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 396-403
 1987 Kumar, A.
Dillon, W. R.
24.
Some further remarks on measurement-structure interaction and the unidimensionality of constructs.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 438-444
 1987 Kumar, A.
Dillon, W. R.
25.
The interaction of measurement and structure in simultaneous equation models with unobservable variables.
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 98-105
 1987 Kumar, A.
Dillon, W. R.
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