haku: @journal_id 1758 / yhteensä: 45
viitteet: 20-29 / 45
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 otsikkovuositekijä
20.
The five forms of transmissible, usable marketing knowledge
Marketing Theory
2002 : VOL. 2:4, p. 369-380
 2002 Rossiter, J. R.
21.
What to codify: marketing science or marketing engineering?
Marketing Theory
2002 : VOL. 2:4, p. 363-368
 2002 Midgley, D.
22.
On academic marketing knowledge and marketing knowledge that marketing managers use for decision- making
Marketing Theory
2002 : VOL. 2:4, p. 355-362
 2002 Wierenga, B.
23.
From marketing knowledge to marketing principles
Marketing Theory
2002 : VOL. 2:4, p. 345-353
 2002 Uncles, M.
24.
Summary of Rossiter's article on 'forms of marketing knowledge'
Marketing Theory
2002 : VOL. 2:4, p. 333-337
 2002 Jones, S. C.
25.
Introduction to the special issue on marketing knowledge
Marketing Theory
2002 : VOL. 2:4, p. 331-332
 2002 Rossiter, J. R.
26.
Reading Wroe: on the biopoetics of Alderson's functionalism
Marketing Theory
2002 : SEP, VOL. 2:3, p. 243-271
 2002 Brown, S.
27.
Marketing sadism: Super-Cannes and consumer culture
Marketing Theory
2002 : SEP, VOL. 2:3, p. 309-322
 2002 Fitchett, J.
28.
Consumer lifestyles: a social stratification perspective
Marketing Theory
2002 : SEP, VOL. 2:3, p. 295-307
 2002 Lawson, R.
Todd, S.
29.
Consumer culture and the culture of poverty: implications for marketing theory and practice
Marketing Theory
2002 : SEP, VOL. 2:3, p. 273-293
 2002 Hill, R.P.
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