haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 202-211 / 556
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202.
International Advertising Message: To Adapt or Not to Adapt (That is the question)
Journal of Advertising Research
1991 : JUNE/JULY, VOL.31, p.65-71
 1991 James, W.
Hill, J.
203.
End-Benefit Segmentation and Prototypical Bonding
Journal of Advertising Research
1991 : JUNE/JULY, VOL. 31, p.9-18
 1991 Lautman, M.
204.
Differences Between Advertising and Program Exposure for Car Radio Listening
Journal of Advertising Research
1991 : APR/MAY, VOL. 31, p.33-42
 1991 Abernethy, A.
205.
The role of data fusion in actionable media targeting in the 1990's
Marketing and Research Today
1991 : FEBR, VOL. 19, p.15-22
 1991 O'Brien, S.
206.
An analysis of information content in standardized vs. specialized multinational advertisements
Journal of International Business Studies
1991 : VOL. 22:1, p. 23-39
 1991 Mueller, B.
207.
Die Anwendung von Desktop Publishing (DTP) in amerikanischen Werbeagenturen
Markt
1991 : JAN, VOL. 30:1, p.8-13
 1991 Klassen, M.L.
Rappaport, M.
Wuehrer, G.A.
208.
Memory and Evaluation Effects in Competitive Advertising Environments
Journal of Consumer Research
1991 : MAR, VOL.17, p.463-476
 1991 Keller, K.
209.
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time
Journal of Consumer Research
1991 : MAR, VOL. 17, p.440-453
 1991 Olney, T.
Holbrook, M.
Batra, R.
210.
Reliability of Continuous Measurement Copy-Testing Methods
Journal of Advertising Research
1991 : FEB/MAR, VOL. 31,p.23-29
 1991 Fenwick, I.
Rice, M.
211.
The Effectiveness of Shopping Cart Signage: Perceptual Measures Tell a Different Story
Journal of Advertising Research
1991 : FEB/MAR, VOL.31, p.17-22
 1991 Schumann, D.
Grayson, J.
Ault, J.
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