haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 203-212 / 244
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203.
Ethical notions about the general application of marketing-techniques, derived from Jurgen Habermas' theory of human action.
International Journal of Research in Marketing
1986 : VOL. 3:2, p. 95-103
 1986 Toledo, K. van
204.
Market definition and segmentation using fuzzy clustering methods.
International Journal of Research in Marketing
1986 : VOL. 3:2, p. 117-134
 1986 Hruschka, H.
205.
Strategic management of the socially responsible firm: Integrating management and marketing theory.
Academy of Management Review
1986 : OCT, VOL. 11:4, p. 815-827
 1986 Murray, K. B.
Montanari, J. R.
206.
Marketing as innovation : the eighth paradigm.
Journal of Management Studies
1986 : SEP, VOL. 23:5, p. 479-500
 1986 Simmonds, K.
207.
Humanistic enquiry in marketing research : philosophy, method, and criteria.
Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 237-249
 1986 Hirschman, E. C.
208.
The missing link : surrogate consumers in the marketing chain.
Journal of Marketing
1986 : OCT, VOL. 50:4, p. 208-218
 1986 Solomon, M. R.
209.
Marketing and matching.
Management Decision
1986 : VOL. 24:1, p. 26-32
 1986 Foxall, G.
210.
The marketing concept : what it is and what it is not.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 81-87
 1986 Houston, F. S.
211.
Unternehmerische Reaktionen auf vergleichende Warentests.
Zeitschrift für Betriebswirtschaft
1986 : APR-MAY, VOL. 56:4/5, p. 404-424
 1986 Fritz, W.
212.
Metatheory and metamethodology in marketing : a Lakatosian reconstruction.
Journal of Marketing
1985 : FALL, VOL. 49:4, p. 23-40
 1985 Siew, M. L.
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