haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 203-212 / 556
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203.
End-Benefit Segmentation and Prototypical Bonding
Journal of Advertising Research
1991 : JUNE/JULY, VOL. 31, p.9-18
 1991 Lautman, M.
204.
Differences Between Advertising and Program Exposure for Car Radio Listening
Journal of Advertising Research
1991 : APR/MAY, VOL. 31, p.33-42
 1991 Abernethy, A.
205.
The role of data fusion in actionable media targeting in the 1990's
Marketing and Research Today
1991 : FEBR, VOL. 19, p.15-22
 1991 O'Brien, S.
206.
An analysis of information content in standardized vs. specialized multinational advertisements
Journal of International Business Studies
1991 : VOL. 22:1, p. 23-39
 1991 Mueller, B.
207.
Die Anwendung von Desktop Publishing (DTP) in amerikanischen Werbeagenturen
Markt
1991 : JAN, VOL. 30:1, p.8-13
 1991 Klassen, M.L.
Rappaport, M.
Wuehrer, G.A.
208.
Memory and Evaluation Effects in Competitive Advertising Environments
Journal of Consumer Research
1991 : MAR, VOL.17, p.463-476
 1991 Keller, K.
209.
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time
Journal of Consumer Research
1991 : MAR, VOL. 17, p.440-453
 1991 Olney, T.
Holbrook, M.
Batra, R.
210.
Reliability of Continuous Measurement Copy-Testing Methods
Journal of Advertising Research
1991 : FEB/MAR, VOL. 31,p.23-29
 1991 Fenwick, I.
Rice, M.
211.
The Effectiveness of Shopping Cart Signage: Perceptual Measures Tell a Different Story
Journal of Advertising Research
1991 : FEB/MAR, VOL.31, p.17-22
 1991 Schumann, D.
Grayson, J.
Ault, J.
212.
Le role moderateur de la complexite du traitement des messages sur les effets de la repetition publicitaire.
Recherche et Applications en Marketing
1991 : VOL. 6:2, p. 25-42
 1991 Anand, P.
Sternthal, B.
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