haku: @journal_id 1343 / yhteensä: 429
viitteet: 204-213 / 429
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 otsikkovuositekijä
204.
In search of a theoretical explanation for the credit card effect
Journal of Business Research
2000 : APR, VOL. 48:1, p. 17-24
 2000 Shimp, T.
Moody, M.
205.
Brand awareness effects on consumer decision making for a common, repeat purchase product: a replication
Journal of Business Research
2000 : APR, VOL. 48:1, p. 5-16
 2000 MacDonald, E.
Sharp, B.
206.
The effects of experience with brand extensions on parent brand knowledge
Journal of Business Research
2000 : JUL, VOL. 49:1, p. 47-55
 2000 Sheinin, D.A.
207.
Does customer interaction enhance new product success?
Journal of Business Research
2000 : JUL, VOL. 49:1, p. 1-14
 2000 Gruner, K.E.
Homburg, C.
208.
A systematic approach to tourism policy
Journal of Business Research
2000 : MAY, VOL. 48:2, p. 147-156
 2000 Alavi, J.
Yasin, M.M.
209.
Relationship of firm size, initial diversification, and internationalization with strategic change
Journal of Business Research
2000 : MAY, VOL. 48:1, p. 135-146
 2000 Dass, P.
210.
Marketing of a financial innovation: commercial use of the Euro by the European companies prior to mandatory adoption
Journal of Business Research
2000 : MAY, VOL. 48:2, p. 123-133
 2000 Bamossy, G.J.
Everdingen, Y.M. van
211.
A brand's advertising and promotion allocation strategy: the role of the manufacturer's relationship with distributors as moderated by relative market share
Journal of Business Research
2000 : MAY, VOL. 48:2, p. 113-122
 2000 Anselmi, K.
212.
An exploration of the meaning and outcomes of a customer-defined market orientation
Journal of Business Research
2000 : MAY, VOL. 48:2, p. 101-112
 2000 Krepapa, A.
Webb, D.
Webster, C.
213.
Advertised reference price effects on consumer price estimates, value perception, and search intention
Journal of Business Research
2000 : MAY, VOL. 48:2, p. 93-100
 2000 Alford, B.L.
Engelland, B.T.
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